Vol. 2025 No. 1 (2025)
Articles

The study of the cross-media communication of 'Journey to the West'

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  • Zhigang Jia,
  • Lingling Wang
Zhigang Jia
Nanchang University, No. 999 Xue fu Avenue, Hong Gu tan New District, Nanchang City, Jiangxi Province, 330031, China
Lingling Wang
Nanchang University, No. 999 Xue fu Avenue, Hong Gu tan New District, Nanchang City, Jiangxi Province, 330031, China

Published 08-01-2025

Keywords

  • Journey to the West,
  • Cross-Media,
  • Communication

Copyright (c) 2025 Cambridge Arts and Humanities Research

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Abstract

"Journey to the West" is one of the four great classical novels of China, and its stories are widely loved and talked about. The characters in the novel have been artistically processed and created to form many classic artistic images. Through various media, the classic stories of "Journey to the West" have been reinterpreted for people. The cross-media interpretation of "Journey to the West" reflects the full integration of communication theory and practice, and the emergence of various media has created conditions for the cross-media communication of "Journey to the West." Starting from an overview of communication theory, this paper analyzes the feasibility of "Journey to the West" from the functions of various media in communication, and looks forward to the creative development of this artistic content in reality.

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