Research on Huiminbao Product Innovation and Market Stratification Strategy—An Analysis Based on Market Competition Theory

Abstract

 As an inclusive supplementary medical insurance product, Huimin Insurance has rapidly expanded under the dual driving forces of policy support and market dynamics, playing an increasingly important role in the development of China's multi-level medical security system. However, with the proliferation of products and intensifying market competition, a series of challenges such as product homogeneity, overlapping coverage, and frequent price competition have emerged, undermining its effectiveness and sustainability. This paper, from the perspective of market competition theory, systematically analyzes the current competitive landscape of Huimin Insurance, the dilemmas of product innovation, and the shortcomings in market segmentation strategies. It proposes a reconstruction path based on differentiated competition and market stratification. By identifying the varied protection needs and risk characteristics of different groups, the study explores feasible strategies for promoting precision-based layered development of Huimin Insurance. The findings suggest that constructing a multi-tiered, differentiated, and data-driven product system is key to transforming Huimin Insurance from a phase of rapid expansion to one of high-quality development. This transformation will enhance its competitiveness and effectiveness, solidify its role as a bridge between basic medical insurance and commercial health insurance, and contribute to the sustainable evolution of the healthcare security system. This study offers theoretical and practical insights for promoting innovation and institutional improvement in the field of inclusive health insurance.