Vol. 2026 No. 4 (2026)
Articles

Psychological identity in advertising translation from the perspective of reception aesthetics

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  • Charlie Daniel White,
  • Jack Daniel Wilson
Charlie Daniel White
Tuff Growth, Unit 308, The Tramper Old Street,136 Old Street, Shoreditch, London, EC2A 4BL, United Kingdom
Jack Daniel Wilson
Tuff Growth, Unit 308, The Tramper Old Street,136 Old Street, Shoreditch, London, EC2A 4BL, United Kingdom

Published 24-08-2026

Keywords

  • reception aesthetics,
  • horizon of expectation,
  • appeal structure,
  • advertising translation,
  • inter subjectivity,
  • creative treason,,
  • psychological identification
    • ...More
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Abstract

This study applies reception aesthetics to the analysis of advertising text translation. From the three perspectives of inter subjectivity, creative treason, and horizon fusion, the analysis demonstrates that the application of reception aesthetics theory in advertising translation aligns with the patterns of translational thinking activities and is conducive to explaining the phenomenon of psychological identification among the author, translator, and audience during the advertising translation process.

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References

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  2. Zhang Yingchou. A History of Western Literary Theory in the Twentieth Century [M]. Beijing: Peking University Press, 1999: 277.
  3. Xu Jun. On Translation [M]. Wuhan: Hubei Education Press, 2006: 335.
  4. Wu Haohao. Translation Aesthetics and the Phonological Beauty of Classical Didactic English Nursery Rhymes in Chinese Translation [J]. Journal of Liaoning Technical University (Social Science Edition), 2014, 16(2): 187-190.
  5. Luo Xuanmin, Yu Yanghuan. Intertextuality and Business Advertising Translation [J]. Foreign Language Teaching, 2014(3): 92-96.