Vol. 2026 No. 4 (2026)
Articles

The current state of television advertising in Pakistan and its impact on children and adolescents

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  • Vincent Smith,
  • Melissa Miller,
  • James Garcia2
Vincent Smith
Convergence Research,6948 Tylersville Road, West Chester, Ohio 45069-1511, United States of America
Melissa Miller
Convergence Research,6948 Tylersville Road, West Chester, Ohio 45069-1511, United States of America
James Garcia2
GumGum,1314 7th Street, 4th Floor, Santa Monica, California 90401, United States of America

Published 31-07-2026

Keywords

  • Pakistan,
  • Television Advertising,
  • Current Status,
  • Adolescents,
  • Impact

Copyright (c) 2026 The Young Thinker's Review

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

How to Cite

[1]
V. . Smith, M. . Miller, and J. . Garcia2, “The current state of television advertising in Pakistan and its impact on children and adolescents”, The Young Thinker's Rev., vol. 2026, no. 4, pp. 29–34, Jul. 2026, doi: 10.62852/ytr/2026/289.

Abstract

With the proliferation of television channels in Pakistan over the past few years, television advertising has increased correspondingly, with food advertisements constituting the majority. Given that 60% of Pakistan's population comprises children and adolescents, advertisers recognize them as a highly potential market and strategically target this demographic by crafting television commercials tailored to their preferences. Due to the relatively weak willpower of children and teenagers, they are involuntarily influenced by these advertisements. This exposure fosters positive attitudes toward advertised products, thereby triggering purchasing behaviors. Such influence extends beyond mere consumer behavior, significantly impacting the physical health and lifestyle choices of children and adolescents.

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References

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